Brad and Kelsey were heartbroken to see small businesses in their community shutting their doors—especially after hearing the same comment over and over: “We never even knew you were there.” Determined to change that, they launched DFW Local Spotlight and introduced a game-changing concept: Co-Op Advertising. This innovative approach gives small businesses across DFW the chance to team up, share the cost of advertising, and finally get the visibility they deserve—together.